In this video interview with actor and WildAid ambassador Sammy Leung, learn why he is supporting the #EndTheTrade campaign in Hong Kong this year, to end the commercial trade of wildlife for consumption.
In partnership with Whiskers N Paws, the campaign aims to garner signatures on the petition calling for an end to live wildlife markets and risky bushmeat consumption globally. Reports have shown that 71% of all emerging infectious diseases in the past several decades have originated from wild animals, with the rest from domestic animals.
Running until March 2021, Hong Kong residents can participate in a series of fun virtual events that include signing a petition to end the wildlife trade, building 3D wildlife origami and purchasing a “Love Animals Love Life Collection Pack”.
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WildAid is a non-profit organization with a mission to protect wildlife from illegal trade and other imminent threats. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $308 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.
Journalists on deadline may email communications@wildaid.org
